Social Media Content Creation Course: Module 1

Module 1: Planning Your Content Calendar

The first step to great social media content is planning! It’s important to plan out all our content in advance to ensure two things:

    1. You are being consistent in terms of your schedule and posts. This is the key to an effective social media presence. Keep in mind that social media is incredibly fast-paced and competitive. If you are going weeks between posts or posting off-topic content on the fly, you risk losing your audience’s attention.
    2. You don’t have to overanalyze or spend more time on posting content than you need to! This allows you to be more efficient, which saves you time and money in the long run. (And who doesn’t like that?)

Step 1: Create a Calendar

Download my social media content calendar below. This calendar is evergreen, so it can be used month after month. To download and edit, simply click File and then Make a Copy to your Google Drive folder. Alternatively, you can save to your computer to edit through PDF, or for printing.

Step 2: Note Planned Events

You want to consider any upcoming events you may have for the month. When are you running sales? When do you plan on uploading new products? When do you have social media collaborations or events? When do you host LIVE sales? Note these dates on the calendar.

If you have a brick and mortar, when are you having sales? An open house? An anniversary event? What community events are taking place? Note these dates on the calendar.

From there, you’ll want to work backward. For example, let’s say you have a big event coming up. You may want to post a reminder about the event once a week for one month leading up to the event, and then daily the week of the event. Note these reminders on your calendar.

Step 3: Add National Holidays

If you need help deciding what to post about, you can always share a National Holiday. Click HERE to see what holidays you would like to share content for and add those to your calendar.

Pick and choose the holidays that can work for your brand.  I am a firm believer that pretty much anything can be positioned as part of your brand with the right photo and caption, but if you don’t have interest in the holiday, or the ability to think of a photo idea, then you might pick a different “day” to utilize.

For example, National Donut Day is not necessarily something you would think of for an antique dealer. But if I were to use National Donut Day, I would make it work for my business by taking a photo of a donut that has a bite in it with my shop in the background.  Or, I could have someone take a picture of me eating a donut at an auction.

Take whatever the “day” is and write it on the calendar.  If you already have an event written on that day, you could choose a) not to do the national day, or b) to post about the holiday the day before or the day after. For example, “Tomorrow is National Donut Day!” or c) share multiple posts that day.

Feeling overwhelmed? Make it a goal to schedule one week at a time. When you have that routine down, switch to one month. As for posts, start with just 2 to 3 posts a week, and you can work your way up to 7 or more. The important part is to start somewhere, and to choose a schedule and cadence that you can realistically maintain. Remember, consistency is key!

Step 4: Choose a Scheduler

After you’ve planned out a month’s worth of content, it’s time to choose a scheduling method!

I recommend scheduling your Facebook and Instagram content directly through Facebook Creator Studio, which is inside the platform and therefore the best option for scheduling. This way, you can schedule all your content at once, or in productive time blocks. Additionally, because your content is being kept inside the platform, your reach will be higher, and there will be less potential glitches.

Another great scheduling option is the draft feature on Instagram. You can write up your post ahead of time with the appropriate caption and hashtags, and then save it on the platform for you to come back and post at a later time or date. 

Keep in mind that scheduling is only half of it! Make sure to check back in on your published posts to respond to comments and engage with your followers. 

Facebook Creator Studio not meeting all your needs? There are plenty of third-party platforms that you can use to schedule posts, including Planoly, Later and Hootsuite.