Social Media Content Creation Course, Module 2
Module 2: How to Craft Engaging Posts
Facebook and Instagram are incredibly visual platforms, so it’s important that your images are clear, attractive and exciting. Here are my go-to photography tips:
- Take photos during the day in natural light
- If photographing with your phone, clean your lens before taking any photos
- Stage your own photos, as seen in the video here
- Play with camera angles
- Use an editing app such as Lightroom to touch up your photos and add a filter, if needed
Once you know the content of your post, you will need to write a caption. Here are the components of a good caption:
When To Post
Now that you have your content and caption ideas, you need to make a schedule. I recommend posting once or twice a day to Facebook. When you post is up to you. A lot of this depends on your target audience and when they are active online.
Not sure when your audience is active? The best way to find out is to post. You could do Monday early in the am, Tuesday at lunch, Wednesday in the afternoon, Thursday early evening, and Friday late. Check your insights, what did well, what didn’t do well? The next week you could reverse that schedule. And a third week you could try a different time for each day. Then after those 3 weeks, look at your insights and determine, what to do. Check by the day and by the week and see what gave you the best results. You will want to analyze this again. Not only is it the time of day, but can also be what kind of post was posted at that time.
Staying on Brand
As an antique dealer, we want to focus on antiques. This can simply mean that we need to remember our job as we write captions and pick photos. For example, If you wanted to share your taco soup recipe… How does that have anything to do with antiques? If you love an anti-wrinkle cream that you want to share… How does that pertain to antiques? Well, I believe if you just post those things it’s going to feel “off” or foreign to your followers. But, if we tweak these topics a little bit with an antique dealer in mind, we can make them work.
For example, maybe the taco soup recipe is your grandma’s, and the recipe is in her handwriting on a recipe card. You can take a picture of the recipe card that is held up with a magnet on a metal piece of an old grater. The grater is nestled in a wooden box with a small crock of wooden spoons. Your photo now says antique dealer, and in your caption, you can talk about the taco soup.
Here’s another idea. Take a photo of a tablescape you created, incorporating antiques into the centerpiece and/or place setting. The bowl is filled with taco soup, or you simply talk about the taco soup in your caption, but the photo is of antiques in a tablescape. Do you see how we took something that might not seem on brand but made it relevant?
What about the wrinkle cream? Maybe have the wrinkle cream displayed in a vintage medicine cabinet or in front of a vintage mirror with old medicine bottles? Adding antique items to the photo and writing your caption with antiques in mind can turn something that might not seem on brand at first, into something completely brand appropriate.