Social Media Content Course: Module 5

Instagram & Facebook Stories

You can create a content calendar for Stories as well. Content for stories is a place to “let your hair down.” This is where you can get away from your brand a bit and share more of your family and behind the scenes moments. People like to see real life, so here is where you don’t need to “stage” everything.

I recommend creating a rotation for some of your content and doing some spur of the moment. Rotating content would include sharing an opt-in link to join your email list weekly, as well as the things we talked about early: about you, events, sales, blog posts, Youtube videos, etc.  Schedule these on different days than what is going in your feed.

For example, if on Monday I post about My Favorite Cleaning Supplies opt-in, then on Wednesday I might share it in Stories.  If I share a recent blog post on Tuesday to my feed, I might talk about it and link to it on Friday.  If you have 10,000 followers and the swipe up ability, then this is easy to do.  If you don’t have that feature then I recommend saying or captioning, “For the link, message me.”  Or you could use the poll feature and ask “Want the link?”  Then you can message those who answer yes.

Another way to collaborate with other antique dealers is to reach out and see if they want to do a Story share.  When you do these, don’t just share a slide of their feed. Think about how you can tie in something naturally to entwine them into your stories. Talk about the person for 4+ slides, then share some posts from their feed, and lastly, come back and round out the story by talking about them again. When you do Story shares, it is always nice to talk to the person about how you envision the share to go, so that you are happy and they are happy. I like to go first in the Story share so that I can “model” how I want the share to look. I know that if the person does a good job sharing me then that will result in more of my ideal customers following me.

Otherwise, a good strategy would be to share what you are doing with your audience about 1-3 times a day. Here is a sample of what a day might look like:


Good morning guys, today I am...painting this piece, writing a blog post, picking, staging a photo, cleaning junk, gardening, packing school lunches, getting caught up on emails, etc.


Hey guys, check out my view for lunch, I’m running to the post office, I’m pricing items, working on organization, etc.


Ending my day with sports, pick-up line at school, letting things I sealed dry, etc. You can show your face, or show an item. You can even use prerecorded video and not even post LIVE.

Describing the wall

Asking a question

Showing my supplies

Status update on the project

When you map out your story content, I would suggest alternating between things you have planned/scheduled to post and your impromptu, "hey they might like to see this" kind of post.

Instagram Stories

In this video, I show you how to navigate Instagram Stories and specifically:

  • How to locate your Story archive
  • How to add to your highlights 
  • Adding location tags and swipe ups 
  • Saving your posts as drafts to post later 
  • How to post to simultaneously to Facebook Stories

Your Instagram/Facebook Stories do not need to be in real time! You can save Stories or make a video to share later.