How has this social distancing/quarantine affected your business?
I’m not going to lie, but I feel truly blessed that I started making the transition online last year! Not that I won’t feel the impact of this pandemic, but I will feel it less than I would have a couple years ago.
When I first decided to move my brick and mortar from being open 4 days a month, to moving online, I was a little nervous about other people’s reactions. I did have people say, I’m so sorry about your business…what!?
But, it was a strategic move. Online sales were growing and sales in my brick and mortar were holding steady. I was getting most of my customers from communities 2 or 3 hours away.
I knew from talking with them that they would purchase from me online and be willing to pay for shipping.
So, no my business wasn’t failing, it was actually growing!! A large part of that is due to selling on social media. Over a year ago I started selling during a weekly Facebook Live. I was terrified at first, but I made myself do it anyway!
I didn’t know how to invoice people, or how to calculate shipping, I didn’t have any systems in place to help me use my time more efficiently. And I felt awkward on video…kind of like listening to your own voicemail!
But, I did the weekly video anyway. I learned new ways to ship products cheaper. I discovered how to sell more product. I got faster and more efficient at my process. I wouldn’t say that I sound any more intelligent on screen than when I started, but I’m ok at laughing at myself and being myself.
I was and am constantly getting asked questions about selling on a Facebook LIVE. That’s when I decided people needed a tutorial, a guide to show them how to get from point A to point B. That way they could make more sales, a bigger profit, and feel more confident faster than I did.
And in this crazy time that we are going through, this is one thing you can do to bring in income!
Get your Guide to Selling on a Facebook LIVE HERE.